This is all to say – make sure Product Hunt is just one part of your go-to-market strategy, aligned with the specific goal you have in mind as outlined above. But a week later, you disappear, and the community has moved on to newer launches. You will probably see people discovering you for a few days after the launch while still on the front page. A successful launch can mean a few thousand new website visitors and maybe a few hundred new users. ‘Launching on Product Hunt’ is not a complete go-to-market strategy. Make sure you leverage their feedback and get in as many user interviews with them as possible. So they have both sympathy for your journey, as well as experience to lend you. Often, Product Hunters are makers, founders, and product people themselves. Users you get from Product Hunt can be an invaluable resource in early feedback and improving your product, especially if you are early-stage. Leverage the audience to improve your product I also created an easy-to-follow checklist a while back to give you the best possible chance for a successful launch. There are excellent guides on maximizing your launch, including a resource from Product Hunt’s blog, which is a great place to start. This group should include friends, family, early adopters, even former colleagues. You’ll have to do some work to line up your biggest supporters to come and help you get some early momentum on launch day.
Don’t expect to simply post your product and watch the upvotes roll in. Do the work for a successful launchĪ Product Hunt launch is not a ‘set it and forget it’ event. Keep that in mind with your launch and the expectations you set. Meaning, your launch might not find a receptive audience. If your product is targeted at real estate professionals or teachers, there doesn’t tend to be a lot of those types of users on Product Hunt. Generally, Product Hunt people are makers, startup people, and technology enthusiasts, and they love products that align with those interests. Often this is because the audience for their product is not the same as the Product Hunt audience. Still, they end up ranking lower than someone who launches a Notion template they built in a few hours the day before. One of the most common irritations of founders launching on Product Hunt is having this great product with many paying customers. Is my audience aligned with the Product Hunt community? A better goal at this stage is connecting with early adopters and getting feedback. Having a clear goal about why you are doing the launch will help you answer questions such as ‘when should I launch’ or ‘what should I expect from the launch.’ For example, if your product is still at the MVP stage and somewhat buggy, your goal probably shouldn’t be to get a bunch of paid users. Start with whyĪs with most things, it’s best to start with the ‘why.’ What’s your goal? Are you super early in your product development and just looking for early users and feedback? Or are you a more mature product, and your primary goal is to generate new paying customers? Is this a side project, and you just want some validation that the idea is good before quitting your job and going full-time? Is it an informational product that helps you generate leads for your main product? Do you want to be Product of the Day, or are you content with just being on the front page and getting an influx of new users? However, this article will help you better understand the general strategy around a Product Hunt launch and how it fits into your broader go-to-market.
Tons of great resources exist to maximize your chances of having a successful launch on Product Hunt – and we’ll link you to a few. It’s likely to be the single most significant influx of new users you will have seen to date. Regardless of whether you are a top product, managing to make the front page of Product Hunt means tons of new traffic and sign-ups.
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